Social media marketing for Influence at work
2.8m views, 30,000 recommendations....and counting
The secrets of the Science of Persuasion is an animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.
The animated video, produced by Tinopolis Interactive uses a mixture of drawn animation and green screen filming to illustrate complex social influencing research. The video was launched through a social media campaign focused around YouTube and quickly achieved over 2.8m views and over 30,000 recommendations
Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.
With more and more academic institutions using social media to tell the public about their research, there is a need to produce suitable material that is easily digestible using social networks. Animation is a great way to communicate complicated research findings.
FIVE REASONS WHY YOU SHOULD CONSIDER GIVING YOUR RESEARCH THE ANIMATION TREATMENT:
- It is an easily digestible format that the general public can understand and engage with.
- It is a great piece of content to be distributed through your social media networks and via staff, students and alumni.
- It is a new and interesting way to disseminate research findings.
- It is a cost effective way of reaching a wide audience.
- It is fun!
For more information and enquiries visit the www.tinopolisinteractive.com website