London-based Passion Distribution is pleased to announce the appointment of Elin Thomas in the new position of Global Head of Sales.
London-based Passion Distribution is pleased to announce the appointment of Elin Thomas in the new position of Global Head of Sales. Thomas will be integral in the continued growth of Passion’s sales and format division, increasing format expertise amongst the growing team.
Thomas joins Passion after 18 years at BBC Worldwide, working her way up to her last role as Director of Global Formats. Within her time at BBC Worldwide, Thomas had held the positions of Head of Scandinavia for TV sales and VP for Format Licencing, EMEA. Thomas was integral to the global success and longevity of DANCING WITH THE STARS and more recently the GREAT BAKE OFF brand.
Reporting to Passion’s CEO, Sally Miles, Thomas will be heading up the company’s TV sales and format division, building on the international format successes such as WORST DRIVER and PARADISE HOTEL, and prominent brands like DYNAMO: MAGICIAN IMPOSSIBLE, MAN V. FOOD NATION and AN IDIOT ABROAD. In her role, Thomas will manage Passion’s sales team. This hire is part of Passion’s wider global strategy to increase its format business and focus on building key television and digital global brands.
Sally Miles comments “We are excited to welcome Elin to the Passion team. Elin’s experience and expertise will be invaluable in helping to grow our formats business and in supporting the rest of the Passion team.”
Elin Thomas said “Passion is going from strength to strength and so it is a great time for me to be joining Passion. Within my role of Global Head of Sales, and with the support of the team, I am looking forward to helping Passion grow even more.”