Sunset + Vine creates specialist women's sport unit and strengthens team
The Oxford-based unit of the multi-award winning UK independent TV sports production and media company Sunset+Vine has confirmed the creation of a specialist Women’s Sports Unit. The unit is to be headed up by Lisa Hynes, a former Head of News at Sunset+Vine|APP. Hynes re-joins the company after a stint with Landmark Films where she was a Senior Producer.
The creation of the new department comes in the light of several significant wins for Sunset+Vine|APP over the past 12 months that have included commissions from BBC Sport to produce coverage of the UEFA Women’s EURO 2013 as well as England’s five home matches in the current Women’s World Cup qualifiers. The Women’s Sport Unit is working with federations, athletes and broadcasters to develop a road map that will broaden the appeal of women’s TV sport to viewers, advertisers and sponsors alike.
As part of that development, double Olympic sailing gold medallist, Shirley Robertson OBE, has joined the team as Associate Producer. Shirley will have a dual role of supporting Lisa in the development of the women's sports business as well as further enhancing the company’s sailing credentials in the lead up to the start of the Volvo Ocean Race 2014-2015, for which Sunset+Vine|APP is heading the production and Sunset+Vine International is the global distribution partner.
Shirley’s appointment coincides with the arrival of Chris Luke, former producer of Sunset+Vine’s motorsport programming. Luke, as Editorial Director will assume responsibility for overall output for existing productions of Women’s Football, Women’s World Cup qualifiers, CNN Mainsail and Sea Master Sailing.
And in recognition of the fact that the Sunset+Vine|APP business has expanded and diversified in the past 18 months, the company has also appointed Jonathan Edwards as Head of Performance Sailing. Edward’s most recent background is as a producer at the 34th America’s Cup in San Francisco and he will bring that experience and knowledge into Sunset+Vine|APP’s sailing output.
Andrew Preece, from Sunset+Vine said:
“The past twelve months have been significant ones for our business. Major wins of the Volvo Ocean Race and of Women’s football set into motion plans to broaden the base of our offering from which we are already experiencing additional growth and new opportunities. Attracting talent like Shirley Robertson to Sunset+Vine|APPand enticing Lisa Hynes back is a great vote of confidence in the team. This coupled with securing the editorial and story-telling expertise of Chris Luke and the top level America’s Cup experience of Jonathan Edwards makes our proposition stronger than ever.”
Shirley Robertson OBE, newly appointed Associate Producer, added;
“I am truly excited about this new opportunity which will enable me to work on raising the profile of women’s sport as well as use my knowledge and experience in sailing to strengthen further the magnificent work that Sunset+Vine|APP does in this field. These are two topics about which I am extremely passionate – I really couldn’t have wished for a better fit.”