Sunset+Vine, the UK-based TV sports production and media company which is part of the Tinopolis Group, has returned as the exclusive global distribution agency for the Volvo Ocean Race 2017-18. The agreement, which begins with immediate effect, will run for the duration of the 2017-18 edition, which starts 22nd October from Alicante, Spain.
Sunset+Vine is a world-leader in sailing TV production. It has a long history with the Volvo Ocean Race spanning three Host Broadcaster appointments. In addition, the company has worked on the world’s most well-known sailing events producing the BBC’s Olympics coverage (Rio 2016 + London 2012); the America’s Cup for BT Sport and BBC in 2017 and the World Sailing Olympic Classes World Championships in 2011 and 2014. It also produces the popular monthly grand prix sailing series “The World Sailing Show” as well as “Mainsail” for CNN.
“Our slate of TV programming and extensive digital offerings for the 2017-18 race will take viewers closer to the racing and this incredible global adventure than ever before,” said Jordi Neves, Chief Digital Officer, Volvo Ocean Race. “We look forward to getting our story out there on TVs, tablets, smartphones and desktops to sports and sailing fans across the world working with our long-time partners Sunset+Vine.”
The television programming will feature 9 x 30-minute shows over the course of the 2017-18 edition, plus pre-race and post-race one-hour specials. Digital livestream coverage will be provided for each Leg Start, Leg Finish and the In-Port Races featured at the Host Cities with up-minute digital updates from Volvo Ocean Race HQ in Alicante, Spain. Sunset+Vine will be responsible for driving its distribution to broadcasters worldwide as well as capturing new audiences through a digital-first approach.
Leon Sefton, Head of Television, Volvo Ocean Race, comments:
“We’re committed to showing the raw emotion of the race through our television and digital coverage. This is the ultimate test of a team and an incredible human drama, played out over eight months in a harsh, unforgiving environment. It pushes people physically and mentally, and ever since the first edition in 1973-74 winning it has been an obsession for some of the world’s best sailors. Our goal is to reveal the extraordinary effort it takes to accomplish that victory.
“Our television programming will be focused on high-end storytelling but the instant updates, inside looks and day-to-day drama will be available via digital content that will provide viewers more immediate and on-demand access to the stories as they unfold. Today’s viewer wants to see sports action when they want it: on the go, on their smartphones with the ability to share via social media.”
Andrew Piller, Commercial Director at Sunset+Vine adds:
“The Volvo Ocean Race offers the best opportunity in the world to capture the footage and stories from the oceans. It delivers adventure sports programming like few other sports properties out there.
“This new digital-first approach will enable fans to follow through any platform or format that they choose, while the longer-form productions will also provide an immersive narrative to follow the race leg-by-leg on television or digital download. At Sunset+Vine our role is to deliver the global penetration and value to the narrative through our international network of broadcasters, portals and OTT outlets.”
For its part, Sunset+Vine helped the Volvo Ocean Race reach a record level of TV publicity value (293 million euros) in 2014-15 through broadcast news, programming and video clips as measured by Repucom, the official research and tracking company in the last edition.
This edition brings a significant change in the race’s use of Onboard Reporters (OBRs) – the embedded journalists who work around the clock to capture, edit and transmit the multimedia material that features in the spectacular TV programming and fuels the real-time digital and social updates that fans crave.
In the past the teams have appointed their own OBRs but for 2017-18, the Volvo Ocean Race is creating a pool of these professional storytellers and assigning them to teams on a leg-by-leg basis – creating an option to rotate them across different boats.
“The OBRs are witnesses to the team story, embedded in the action - on the field of play. They’re independent, highly qualified multi-media reporters from a range of backgrounds, charged with delivering the inside story, the true fly-on-the-wall access that we’ve been looking for,” said Sefton. “And their ability to post unedited and unfiltered to social media will be game-changing for the race.”
Another important innovation for 2017-18 is the introduction of the Crew Communicator, a device that will allow the sailors to supply their own digital updates, including photos and short videos, direct from the oceans. That follows a rule change from the race, which had previously banned Internet access to the teams in order to rule out any potential outside assistance from shore.
For further information on Volvo Ocean Race contact:
Lou Newlands, Head of PR & Media - Volvo Ocean Race T: +34 682 700 191 E: firstname.lastname@example.org
For further information on Sunset+Vine contact: Greg Moore, Head of PR M: +971 (0)55 885 4734 E: email@example.com
Notes to Editors
Sunset+Vine is a leading independent supplier of sports programming to broadcasters in the UK and overseas. It has won over 40 broadcast awards including ten Royal Television Society awards and six BAFTA’s most recently for “Best Sport and Live Event” in relation to its production of Channel 4’s ground-breaking coverage of The London 2012 Paralympic Games.
Sunset+Vine was appointed as primary production partner for BT Sport (launched August 2013) and now produces the channel’s live English Premier League Football and Aviva Premiership Rugby matches and all support programming. The company was Host Broadcaster of the Glasgow 2014 Commonwealth Games as well as for the Volvo Ocean Race 2014-2015. It has recently been awarded both the ICC’s Live Events Production Services contract 2016-2019 and the ICC’s Non-Live Programming contract for the same period.
A leader in Advertiser Funded Programming, the company devised the world’s most watched weekly sports’ show “Gillette World Sport” (shown in 180 countries at its peak) which has recently been re-commissioned. Mobil 1 The Grid is also amongst its extensive portfolio. The company is part of The Tinopolis Group.
About THE TINOPOLIS GROUP
The Tinopolis Group comprises 17 companies dedicated to the creation and global distribution of world-class content. It is one of the largest remaining independent television producers with significant business bases in London, Wales, Glasgow and LA, producing high quality content for all key networks in both the US and the UK and for a fast-growing stable of brands and agencies. Tinopolis produces and distributes over 2,500 hours of award-winning broadcast and online content, across seventeen companies.
Tinopolis comprises some of the most respected names in the industry across the US and UK, including A. Smith and Co, Base Productions, Daybreak, fFatti fFilms, Firecracker Films, Magical Elves, Mentorn Media, Passion Distribution, Pioneer Productions, Rain, Sunset + Vine and Tinopolis Wales/Cymru. The group recognises the importance of technology in today’s media landscape and invests in solutions to bring added value to its content customers. http://www.tinopolis.com
About Volvo Ocean Race
The Volvo Ocean Race is sailing’s toughest race to win and the ultimate test of a team in professional sport. Since 1973, the race around the world has been an obsession for some of the greatest ever sailors, and more than four decades on it continues to sit at the intersection of top level sport and human adventure. The 2017-18 edition starts 22 October 2017 from Alicante, Spain and will take the teams 45,000 nautical miles around the world – across four oceans, touching six continents and 12 landmark Host Cities, finishing at the end of June 2018 in The Hague.
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