Passion Distribution and IPCN announce they have struck a deal with China’s largest online video platform to create a local version of the ‘Worst Driver’ format in China.
Passion Distribution and IPCN, the leading rights content distributor and TV producer focusing on the Chinese market today announce they have struck a deal with China’s largest online video platform to create a local version of the ‘Worst Driver’ format in China.
The deal, which is the ‘Worst Driver’ format’s first Asian region adaptation, sees the 13 episode series being produced by Shanghai Media Group’s New Media Business Unit and premiering in early 2016 on iQIYI, China’s largest streaming video platform with more than 500 million users.
‘Worst Driver’ is a spectacular and hilarious primetime reality format that searches for the most appalling driver in the nation. Originally produced by Mentorn Media for Channel 5 in the UK it is one of Passion’s most successful brands produced in over 20 territories including USA, UK, Australia, Germany and Sweden. Passion Distribution distributes the format worldwide and also distributes all versions of completed series.
Jimmy Harmsen, Head of Acquisitions at IPCN said “’Worst Driver’ is a fun and entertaining format but also sends a very positive social message that encourages safe and orderly driving manners. The show has a great potential to generate debate on social media, which is imperative for us to consider when acquiring and licensing a format for an online platform.”
Nick Tanner, Senior Sales Manager, Passion Distribution said “I am thrilled to announce the arrival of ‘Worst Driver at ATF 2015. The format has been a huge success in many territories around the world and now its China’s turn to unearth its very worst, and most hilarious, motorists. iQIYI has an enormous viewer base so it’s an exciting prospect that the format could potentially reach a new audience of many millions online.”
"SMG New Media Business Unit aims to produce inspirational shows that audiences care about. We think ‘Worst Driver’will bring audiences new viewer experiences and create great opportunities for SMG New Media Business' " said Lin Zhiqiang, Vice President of SMG New Media Business Unit.