This is Nailed It, the show where everyday home bakers attempt to recreate amazing treats…and don’t always get there. From gingerbread men that look like monsters to wedding cakes that would make any bride say, “I don’t.”
If you’ve ever tried to make something epic and wound up with an epic fail, this is the show for you. The baker who comes closest to success will walk away with $10,000 and the chance to finally say… Nailed It!
Magical Elves was founded by Dan Cutforth and Jane Lipsitz in 2001 after collaborating on Bands on the Run for VH1. Since then, the company has created a raft of hugely successful and acclaimed shows, including Emmy award-winning shows Top Chef and Last Chance Kitchen, Peabody Award winning Project Runway, and IDA Award winner Time of Death. The current Magical Elves leadership team is headed up by Chief Operating Officer Casey Kriley and Chief Content Officer Jo Sharon.
2011 saw Magical Elves’ first major motion picture release, Justin Bieber: Never Say Never, receiving critical acclaim and earning nearly $100 million at the box office. The company’s directorial debut followed with Katy Perry: Part of Me - the fifth highest grossing concert film of all time. In 2014, the team’s second feature directorial effort, Under the Electric Sky, premiered at the Sundance Film Festival; and in 2017, music documentary Tim & Faith: Soul2Soul premiered on Showtime.
In 2016, Magical Elves teamed up with Cam Newton, reigning NFL MVP and quarterback of the Carolina Panthers, to launch production partnership Iconic Saga Productions, having worked together on Nickelodeon’s All In With Cam Newton.
Magical Elves successfully re-launched real-life crime series Cold Justice in 2017 in collaboration with Oxygen, as well as debuting Top Chef Jr. on Universal Kids. Competitive format Nailed It! launched on Netflix in 2018.
Other credits include Project Greenlight (HBO), Cleveland Hustles (CNBC), There Goes The Motherhood (BRAVO), Braxton Family Values (WETV), Tamar & Vince (WETV), and Last Comic Standing (NBC).