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RTL Netherlands to launch Drag Race Holland

27 July 2020 | Passion Distribution
RTL Netherlands to launch Drag Race Holland

London, 27th July 2020: Passion Distribution is delighted to announce the license of hit entertainment format DRAG RACE to RTL Netherlands. DRAG RACE HOLLAND will air on their SVOD platform Videoland later this year. The series is produced by Netherlands based production company Vincent TV Production and Executive Produced by World of Wonder as the format owners.

DRAG RACE HOLLAND (8 x 60’) was commissioned by Ellen van den Berghe for RTL’s Videoland and Vincent ter Voert is executive producer for Vincent TV. World of Wonder’s Fenton Bailey and Randy Barbato, and RuPaul Charles serve as Executive producers.

Viewers in the Netherlands will be able to watch the series exclusively on RTL’s SVOD platform Videoland. Simultaneously, DRAG RACE HOLLAND, outside of the Netherlands, will be available on World of Wonder’s owned and operated SVoD platform, WOW Presents Plus, which is available in 160 territories. Passion Distribution will be working with broadcast partners around the world to futher distribute the series.

The series will feature ten incredible Dutch drag queens who take part in weekly challenges where the bottom two face-off against each other in a legendary lip-synch battle for a chance to remain in the competition. The Judges and guest judge line-up will be announced in due course.

DRAG RACE HOLLAND, follows other successful local adaptations including RUPAUL’S DRAG RACE UK (8 x 60’), CANADA’S DRAG RACE (10 x 60’) and DRAG RACE THAILAND (21 x 60’).

Produced by World of Wonder since 2009, the DRAG RACE franchise has become a global phenomenon, and is available in 193 countries through network partners and World of Wonder's streaming service WOW Presents Plus. The series has won a record number of Emmy Awards including Outstanding Reality-Competition Program, won critical praise and launched several live events including DragCon in the US and UK.

The deal was brokered by Alexa Dubard, Sales Manager at Passion Distribution and Lisette van Diepen, Head of International Vincent TV.

Alexa Dubard said “Passion Distribution is thrilled to be part of this very exciting challenge and finally briging the format to continental Europe. We are delighted to be working with Vincent TV, a long time partner and the perfect partner for this format.”